Resume
Throughout my 15+ year career, I have successfully impacted over 100 global brands across 19+ countries, influencing over $1.5B in revenue through innovative marketing programs. As a proven leader, I have a track record of building first-to-market initiatives that effectively leverage digital and experiential techniques to engage strategic audiences and drive meaningful action. I excel at leading high-performing cross-functional teams and have consistently delivered measurable business outcomes by leveraging my expertise in cross-functional collaboration, data-driven decision making, and cross-cultural competency.
Professional Experience
Jun 2019 - Present
GLOBAL MARKETING LEAD, BUSINESS EQUITY
Established a business strategy and grew a business group from the ground up, influencing $1.5B+ in revenue across 19+ countries.
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Leading 80+ stakeholders across four global regions, my work includes bespoke c-suite engagements, industry partnerships and global activations that consistently deliver lift in brand metrics amongst Meta's top 30 global advertising customers.
Jan 2018 - May 2019
CLIENT PARTNER
Managed brand, media and creative agency relationships across three clients totaling over 100 brands. Concepted and executed a national agency tour focused on creative education resulting in an increase from 42% to 89% mobile optimized ads across Kraft brands.
Feb 2017 - Dec 2017
ACCOUNT EXECUTIVE
Increased visibility and established MyFitnessPal as a lucrative advertising channel. Through the development of an advertising offering, campaign management workflow, and post-campaign analysis, I facilitated increased revenue and repeat brand experiences for major clients such as Miller Coors and White Claw.
Aug 2013 - Jan 2017
ACCOUNT EXECUTIVE
As a key contributor to Bing's ad product development. I established and led a sales team of two Account Managers, one Account Coordinator, and one Insights Manager. Utilizing performance, vertical, platform, and audience insights, we consistently provided recommendations that resulted in YoY revenue growth of over 17%.
Additional Experience
Senior Account Executive / Energy BBDO / Nov 2011 - Jul 2013
Account Executive / McGarryBowen / Jun 2010 - Oct 2011
Assistant Account Executive / FCB Global / Jan 2008 - Jun 2010
Board of Director Roles
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ADCOLOR
the premier organization that celebrates and advocates diversity in the creative and technology industries.
In this capacity, I am guiding scale of the organization through global markets and industry tentpoles engagement.
American Association of Advertising Agencies
a U.S. trade association for advertising agencies serving over 700+ member agencies across 1,300 offices
In this role, I am providing advocacy and guidance that aids in the advancement of the US ad industry, particularly the growth and retention of diverse talent.
Awards & Recognitions
2020
AdWeek
Champions List
A list of champions of Diversity and Inclusion, and who they are mentoring.
2015
Marcus Graham Project
Incorporators Award
The award honors partners for their continued support and commitment to the organization
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2014
ADCOLOR
Rising Star
Honors an emerging leader for showcasing impact in their short time of rising up, already reaching back.
2013
American Ad Federation
Rising Star
Recognizes the talents and contributions of next generation diverse professional in marketing & advertising.
Education
Aug 2004 - Dec 2007
UNIVERSITY OF ILLINOIS AT CHAMPAIGN-URBANA
Bachelors of Science, Advertising
An interesting fact about my college experience is that I overloaded my credits and graduated in just 3.5 years, fueled by my eagerness to begin my internship at FBC Chicago
